Our Story

Bydee was born of a love of detail and design at our Founder’s family kitchen bench in her teens.  Ever the creative, learning to sew came naturally. “It was my Mum who made sure my sister and I knew how to make our own clothes and costumes,” Dessy says.

Market-grown and now the head of a close-knit team of Bydee babes, Dee's favourite part of the creative process remains all about the detail. With each new collection embodying an era, a travel destination and the colours & life of summer ~ We aim to transport all of our Bydee Babes to their next destination. We look forward to showing you what's next for Bydee!

Dessy Hairis, Creative Director and Founder of Bydee, formed the brand in its initial iteration in 2013. Stimulated by a swimwear and intimates obsession and her Mediterranean roots, Bydee has been evolving for the last 10 years, from a market stall to an internationally recognised brand.

Making the transition to the Sydney market scene once Bydee was born gave Dessy a keen eye for trends and a strong client base. “At the very beginning, I used to stitch my customers into their own new bikini’s and intimates while they were standing in front of me. It gave me a great insight into the styles women were looking for.”

Known for its attention to detail and feminine touches, the styles are driven by a love of travel, inspired by the feminine form and designed with comfort in mind.

Nowadays, Bydee and Dessy have moved on from sleepless nights sewing at a kitchen table to a small, close-knit team of passionate creatives sharing the same vision and evolving with the brand. Dessy is now lucky enough to travel round the world gathering ideas, collecting fabrics and shooting new collections for both the swimwear and ready to wear lines – in essence, living her dream of designing and creating for the Bydee woman! And who is the Bydee woman?

“To me, the Bydee woman is confident, sexy and detail driven,” Dessy says. “She is someone who curates her wardrobe and feels empowered taking a piece of beautifully designed swimwear from the beach to the bar, with a switch up of accessories.”

Bydee Swim is defined by luxurious pieces. Each are hand tailored using high quality Lycra, made with Econyl® & Repreve® and 100% regenerated polyamide fibre from post-consumer materials. These materials, when tested, have proven to be more resilient to chlorine, suntan creams and oils than our competitors’ fabrics. 

Bydee's Ready to Wear category is inspired by feminine silhouettes and intricate details. Defined by luxury, our ready to wear pieces focus on complimentary cuts and signature palettes to elevate your wardrobe. With attention to detail top of mind, Bydee’s ready to wear pieces are designed in house and feature a range of unique and beautiful styles for the Bydee Babe to feel confident and beautiful.

"When I think of Bydee, I care deeply about the whole process… from the mood boards to first sketches through to our customers unpacking their orders and Bydee becoming a part of their world. Each piece is thoughtfully designed to be your own work of art."

Dee xx